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Respond to an RFP (Request For Proposals) to analyze the market opportunity for a ‘Port of Subs' in the city of your choice. Answer the question and defend the positions you take in each of your answers. Ensure that you repeat the assignment question (in bold above) in full and verbatim on the title sheet of your paper. Note that even though the background information describes a contest, you are NOT to do the research. You are to propose (e.g. outline) how you would do the research. Note also that you are to analyze the market opportunity and, even though the instructions in the contest call for a business plan, you are NOT expected to develop a business plan. The Situation - Port-Of-Subs Inc Entrepreneur Magazines "Franchise 500" and Restaurants and Institutions "Top 400" have recognized Port of Subs as one of the top franchising opportunities in the US today. Its headquarters is located in Reno, Nevada. Port of Subs operates and franchises about 150 submarine sandwich shops in 6 Western states and is positioned to grow to over 200 units in the next two years. The quick-service eateries feature several styles of fresh sandwiches, as well as hot and wrap style sandwiches, salads and soups. Each store makes their sandwiches fresh-to-order by slicing top quality meats and cheeses for each order while the customer looks on. This unique operating system has enabled Port of Subs to be voted Reno's Best.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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