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Question: Course Project - Developing a Marketing Strategy
This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.
For the course project of this course, you will select an organization, analyze the market for the organization's product/service, analyze the organization's current marketing strategy, and justify recommendations for the marketing strategy to make the organization more effective.
To assist you in planning for the course project, the following table provides a high-level overview of the project deliverables during the course.
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, Describe the main line of business of the company
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international)
Describe how social media plays into the intent and the actual message. What's different between the two you chose? What made the ads successful?
Create a professional marketing research brief for the CEO of an organization. Develop brief as if it will be later incorporated into a complete marketing plan.
Identify the product and what form of social media you would use to advertise this media. Create a checklist you would follow to deploy this ad
Describe which method(s) has been used to enter foreign markets. How has the company gained competitive advantage through competing internationally
If you were McMahon Group, how would you present the findings of your study to the NCRCC board? Explain the rationale for your chosen method
Identify one of your favorite retail stores. What about the store attracts you to it? Can you think of anything the store has done to draw your patronage and stop you from buying on line?
How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense
Discuss the strategic issues faced by the company in launching and developing their e-business venture. Provide your recommendations and analysis
You have been asked by the Board to forecast future Sales and Profit for the upcoming Annual Board Meeting
question 1ideas about potential new products shoulda-be encouraged from any and all sources since only a few ideas will
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