Analyze the macro-environmental forces

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Reference no: EM132177025

"The boss of German luxury brand Braun Buffel said change will hold the key to survival". The case showed how this traditional retailer may be threatened by events beyond their control. Braun Buffel operates in a larger macro-environment of forces that shape opportunities and pose threats to it. Analyze the macro-environmental forces that have caused Braun Buffel to deviate from its traditional retailing concept.

Reference no: EM132177025

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