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Analyze the logo of the organization as a branding strategy

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Reference no: EM133538958

Case Study: A nonprofit organization may use a variety of methods to differentiate its products and services. This is commonly referred to as branding and the process is essential to the successful marketing of a nonprofit organization. Without a positive image, the organization will face difficulties in selling their story to potential donors.

Question: The Salvation Army - analyze the branding strategies that a nonprofit uses

  • Analyze the logo of the organization as a branding strategy.
  • Analyze the existence of a tag line as a branding strategy.
  • Analyze the use of the mission statement as a branding strategy.
  • Analyze the values of the organization as a branding strategy.
  • Discuss how well the organization has branded its products and services to attract donors to the organization.
  • Identify recommendations to change the branding and how a change will help differentiate and promote the nonprofit's products and services.

 

Reference no: EM133538958

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