Analyze the logo of the organization as a branding strategy

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Assignment:

A nonprofit organization may use a variety of methods to differentiate its products and services. This is commonly referred to as branding and the process is essential to the successful marketing of a nonprofit organization. Without a positive image, the organization will face difficulties in selling their story to potential donors.

The Salvation Army - analyze the branding strategies that a nonprofit uses

Analyze the logo of the organization as a branding strategy.
Analyze the existence of a tag line as a branding strategy.
Analyze the use of the mission statement as a branding strategy.
Analyze the values of the organization as a branding strategy.
Discuss how well the organization has branded its products and services to attract donors to the organization.
Identify recommendations to change the branding and how a change will help differentiate and promote the nonprofit's products and services.

Please include all references

Reference no: EM133523232

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