Analyze the logic of marketing textbook

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Part I: Analyze the logic of your Marketing textbook by Armstrong and Kotler. Develop a TYPED response as the per the suggested outline based upon critical thinking.

Part II: This is Part II of the graded activity. Develop a TYPED response to the two Sales Force Analysis questions, For this, read Appendix 2 of the text book (Armstrong 10th edition), especially "Increase Distribution Coverage" section of "Financial Analysis of Marketing Tactics".

Reference no: EM13723499

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