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Analyze the ivory coast market

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Reference no: EM133051182

You have been hired as the global marketing manager for Ford automotive company. Ford attempts to introduce the Mustang to the Ivory Coast market.

-Provide the background information about the Ivory Coast (population, language, social/economic/political situation)

-Analyze the Ivory Coast market using Hofstede's four cultural dimensions

-Develop a global marketing strategy that incorporates Everett Rogers's Diffusion of Innovation theory (five factors affecting the rate of adoption)

Reference no: EM133051182

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