Reference no: EM131430583
Brand-building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom line.
In this assignment, you will complete primary along with secondary research.
Part 1: Primary Research and Text Application
Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands.
Analyze the interview using the brand equity and brand positioning concepts from your text.
This section of the paper should be at least 2 pages in length.
Part 2: Secondary Research in the Databases
Next, research the brand using its Web site and articles from the AIU Library's full-text databases to address how the brand does the following:
- Identifies market segments and targets
- Developed its brand equity over time
- Positions itself in the market
This section of the assignment requires the use of articles from the AIU Library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier. This section of the paper should be at least 2 pages in length.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like I, we, and you are not appropriate. The use of direct quotes is discouraged but may be used sparingly in appropriate situations.
Your assignment should contain a cover page, an abstract page, and a reference page (in addition to the body). The body of the paper should be 4-5 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 7-8 pages in length.
|
How is buzz marketing related to consumer word-of-mouth
: How is buzz marketing related to consumer word-of-mouth? Identify 2 examples of buzz marketing campaigns. Give an example of how you have you ever participated in spreading word-of-mouth
|
|
What is gender parity
: Sociologist Judith Lorber asserts that, "For individuals, gender means sameness. For society, gender means difference." What does she mean here? How do you see sameness and difference reproduced in popular culture?
|
|
Determine the key legal and ethical issues
: Determine the key legal and ethical issues surrounding the ability of pharmaceutical companies to patent and exploit plant-derived substances, and suggest at least one (1) way in which a company might provide compensation besides direct / individu..
|
|
Explain why the success rate is so low
: According to your textbook, only about 1 percent of habeas corpus petitions are successful. Explain why the success rate is so low, and suggest a possible alternative for offenders seeking relief from the courts.This is a discussion question, must..
|
|
Analyze the interview using the brand equity
: Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitiv..
|
|
Discuss how a linear decision-making model could have helped
: Describe the concept of linear decision-making. Also, discuss how a linear decision-making model could have helped you in making a past decision.
|
|
Calculate the molar solubility of thallium
: Calculate the molar solubility of thallium(I) chloride in 0.731 M NaCl at 25o C. Ksp for TlCl is 9.05 x 10-8. Report your answer as the negative log of the molar solubility, answer = -log(molar solubility).
|
|
Discuss the strategies for choosing a career
: Imagine you work in a career counseling center. You have been tasked to put together a brochure discussing choosing a career in psychology. Use the information from the Occupational Outlook Handbook to assist in writing your brochure.
|
|
How will the change of leadership influence future direction
: How will the change of leadership influence the future direction of an organization? Is it more important to appoint a successor that mimics the same leadership qualities or to modify the leadership styles within an organization?
|