Reference no: EM132848700
The selected company is Fitbit.
Analyze the internal and external environment, as well as the performance and strategy used by the organization's leaders in marketing, finance and operations
Things to consider in the written report:
1. Recognize social and ethical issues, evaluate economic impact, and address competing perspectives in the context of decisions made by the organization, including ethical considerations of these decisions.
2. Conduct company-specific and business environment analysis using appropriate resources and data in the context of the organization, leading to an evaluation of the decisions made by the leaders and propose/defend new strategies.
3. Perform an extensive analysis of the company's past financial performance and project the future financial picture (revenues and costs) in the context of the recommended strategies.
Report style:
1. At least 8 sources in text (in-text citations)
2. No listings/numberings/bullets, only continuous text
3. No pictures
4. Maximum 1 table and/or figure in the text, others in appendix
5. More than 85% original content
6. All highlighted text in Turnitin need source (in text and in reference list)
7. Own recommendation/opinion as last paragraph (no sources)