Analyze the influence of these four different measures

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Foley’s advertising agency presents three social media options. For each of the social media options (Zwinktopia, Facebook, and YouTube) analyze the influence of these four different measures:

a. Receptivity Measures (i.e., measurement of consumers’ willingness to receive brand info)

b. Participation Measures (i.e., measurement of consumers participating in some aspect)

c. Co-Creation Measures (i.e., some measurement of collaboration by consumers re: the brand)

d. Sharing Measures (i.e., measurement of some aspect of consumer sharing)

Reference no: EM13737804

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