Analyze the importance of competitive intelligence and

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Reference no: EM13394708

Select one of the following companies:

1.     Ford Motor Company

2.     Coca-Cola

3.     FedEx

4.     Google

5.     Southwest Airlines

6.     Bank of America

7.     CEMEX

8.     YUM Brands

9.     Yahoo

10. Papa Johns

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page)

Include the following:

·   Identify the areas where additional market research is needed.

·   Analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the chosen organization.

Reference no: EM13394708

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