Analyze the implications for brand equity management

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Reference no: EM132238730

Plagirism is Strictly Prohibited

Required Words: 1500 words

Choose any one from the following brands:

Adidas, Gucci, iPhone, Etisalat, McDonald’s

1. Apply the categorization model to a product category other than beverages. Discuss how brand manager helps consumers to make decision to buy the product, and how do they arrive at their final brand decision.

2. Analyze the implications for brand equity management in the category. Explain how it effects positioning for example.

Reference no: EM132238730

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