Analyze the implications for brand equity management

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Reference no: EM132224378

Choose any one from the following brands: Adidas, Gucci, iPhone, Etisalat, McDonald’s after that Apply the categorization model to a product category other than beverages then ,Discuss how do consumers make decision to buy the product, and how do they arrive at their final brand decision. after that Analyze the implications for brand equity management in the category and Explain how it effects positioning for example.

Reference no: EM132224378

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