Reference no: EM131046600

This assignment provides you with an opportunity to analyze the impact of e-commerce on a business. First, choose ONE of the following case studies that can be located in the Business Source Complete database of the online library:

MarketLine. (2012, July). Ideeli: The growth of the flash sale website. MarketLine. (2012). Play.com: The rapid rise of an online retailer.

After reading and examining the case, write at least a one-page analysis by addressing each of the following:

1. Briefly introduce the company and its history
2. Briefly describe the products and/or services available-what are consumers purchasing online?
3. Describe the basic elements of the company business model:
   • Core value proposition of the company-what is it offering, and how does it satisfy customer needs?
   • Target market/audience-who uses this service?
   • Revenue model-where does the money come from?
   • Competitive environment-who else is competing in this market, or who might enter the market and threaten this company's position?
   • Competitive advantage analysis-how is the company attempting to gain an advantage? Competing on cost? Differentiation?
   • How are they promoting their products in the marketplace?
   • How would you rate the company's success (financial results if available)?
4. Be sure to answer at least ONE of the following questions: How has e-commerce impacted this business?
   • How has an "e-commerce presence" provided this business with opportunities that otherwise would not have existed?