Reference no: EM131265109
Document for Analysis: Poorly Written Confirmation E-Mail
Task:- Analyze the following poorly written e-mail message, and list its specific weaknesses. If your instructor directs, revise it. To: Jacob Burgess From: Danika Haaland-Ford Subject: Your Offer Cc: Dear Mr. Burgess, It was good to talk to you on the telephone yesterday (December 2) after exchanging letters with you and after reading so much about Bermuda. I was very interested in learning about the commercials you want me to write.
As I understand it, Mr. Burgess, you want a total of 240 oneminute radio commercials. These commercials are intended to rejuvenate the slumping tourist industry in Bermuda. You said that these commercials would be broadcast from March 30 through June 30. You said these commercials would be played on three radio stations. These stations are in five major cities on the East Coast. The commercials would be aimed at morning and evening drive time, for drivers who are listening to their radios, and the campaign would be called "Radio Bermuda." I am sure I can do as you suggested in reminding listeners that Bermuda is less than two hours away. You expect me to bring to these commercials the color and character of the island. You want me to highlight the attractions and the civility of Bermuda, at least as much as can be done in one-minute radio commercials.
In my notes I wrote that you also mentioned that I should include references to tree frogs and royal palm trees. Another item you suggested that I include in some of the commercials was special Bermuda food, such as delicacies like shark on toast, conch fritters, and mussel stew. I wanted to be sure to write these points down so that we both agreed on what we said in our telephone conversation. I am eager to begin working on these commercials immediately, but I would feel better if you looked over these points to see if I have it right. I look forward to working with you.
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