Reference no: EM132824586
Assignment: Advertisers successfully use classical conditioning strategies to persuade consumers. Imagine that you are an advertising manager. For this Discussion, imagine the following scenario:
You are the advertising manager at an agency that has been hired by a corporation preparing to launch a new product. Your assignment is to design an advertisement that promises to popularize the new product and ultimately boost the corporation's profit margin. A national ad launch guarantees the new product will have wide visibility, putting pressure on you to deliver a message that will encourage consumers to purchase the product.
For this Discussion, you will apply classical conditioning strategies to an ad campaign and analyze the formation of attitudes by classical conditioning.
To Prepare
• Review the Learning Resources for this week and consider classical conditioning strategies employed to create positive attitudes.
• Also, consider how advertisers employ classical conditioning strategies to increase the desirability of their products.
• Create a fictional product not yet on the market and design an advertisement (i.e., print, radio, television, or some other type of media ad) that uses classical conditioning strategies. Search the Internet for ideas to guide you as you design an advertisement.
Post a description of your fictional product and your advertisement. Describe the process by which classical conditioning creates favorable attitudes sufficient to encourage consumers to buy the product.
Required Readings (All attached)
Aronson, E., Wilson, T. D., Akert, R. M., & Sommers, S. R. (Eds.). (2019). Social psychology (10th ed.). Boston, MA: Pearson.
• Chapter 7, "Attitudes and Attitude Change: Influencing Thoughts and Feelings"
Staats, A. W., & Staats, C. K. (1958). Attitudes established by classical conditioning. The Journal of Abnormal and Social Psychology, 57(1), 37-40.
Levy, N., Harmon-Jones, C., & Harmon-Jones, E. (2018). Dissonance and discomfort: Does a simple cognitive inconsistency evoke a negative affective state? Motivation Science, 4(2), 95-108.
|
Love travel stops and country stores
: Two young female cashiers sued Love's Travel Stops due to sex-based abuse by customers.
|
|
Compute sweet tooth quick ratio
: Compute Sweet Tooth's (1) quick ratio, (2) current ratio, (3) working capital, and (4) debt ratio. (Round ratios to 1 decimal place.)
|
|
Compute the december balance
: Trooper Corporation reports the following amounts in their 2020 financial statements: Compute the December 31, 2020, balance in stockholders' equity
|
|
Innovation in the healthcare market
: What motives do corporate executives have to embrace growth, change, and innovation in the healthcare market?
|
|
Analyze the formation of attitudes by classical conditioning
: For this Discussion, you will apply classical conditioning strategies to an ad campaign and analyze the formation of attitudes by classical conditioning.
|
|
Graphic rating scale for a hr manger of organization
: Develop a graphic rating scale for a HR manger of an organization (use at least 8 traits and a range of performance for each trait)
|
|
Which is not an insider or temporary insider
: Which is not an "insider" or "temporary insider" assuming no access to material nonpublic information, for definitional purposes of the insider trading rules?
|
|
Limitations inherent in a succession management process
: Explain the limitations inherent in a succession management process. Please include the reference
|
|
What amount should be recognized by berry corporation
: Berry Corporation acquired as a long term investment, what amount should be recognized by Berry Corporation as its share in the 2021 net income of the investee?
|