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Company Description
Question 1: Describe the company you are designing the plan for. Include:
Environmental Analysis
Question 2: Analyze the forces that affect the company and marketing efforts.
Competitive Forces
Question 3: Analyze the company's key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.
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