Analyze the forces that affect company and marketing efforts

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Reference no: EM132659331

Company Description

Question 1: Describe the company you are designing the plan for. Include:

Mission Statement
Vision Statement
Product line description
Company information, such as the size of the company

Environmental Analysis

Question 2: Analyze the forces that affect the company and marketing efforts.

Competitive Forces

Question 3: Analyze the company's key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.

Reference no: EM132659331

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