Analyze the five stages of the buyer decision process

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Reference no: EM13217141

The consumer buyer decision process consists of 5 steps

Need Recognition (internal/external), Information search (internal/external), evaluation of alternatives (determinant criteria), Choice (HH influence) and post purchase behavior.

Think of a recent purchase you have made. Examine each of the five stages of the buyer decision process and detail your experiences in each stage. Be sure to explain each answer thoroughly.

Reference no: EM13217141

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