Analyze the different roles that social networking sites

Assignment Help Marketing Research

Reference no: EM132568351 , Length: word count:1800

Question 1 (900 words)

I. Explain the differences between relationship marketing and target marketing(360 words)

II. Evaluate the appropriateness of each approach in the following markets: (540 words)

• Management consultancy.

• Women's clothing.

Question 2 (900 words)
Contemporary marketing has been influenced by the increasing use of social networking sites by brand owners.

I. Giving examples, analyze the different roles that social networking sites can play in an organization's marketing activities. (550 words)

II. Evaluate the potential of social networking media as a marketing tool. (350 words)

Reference no: EM132568351

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