Reference no: EM133563640
Assignment: Innovative Technology in Business
Task
Student must analyze the case below and answer the following questions accordingly
Case Study: Leather Product Company Acquisition
Background:
You are the owner of a thriving leather product and sales company that has been operating successfully in the B2B market for a decade. Your company has established a strong reputation for producing high-quality leather goods, including bags, wallets, and accessories. Due to your continued growth and market presence, you have decided to expand further by purchasing one of your competitors in the leather product industry, which was staggering due to the previous pandemic crisis.
Situation:
After the successful acquisition of your competitor, several projects are necessary to integrate the newly acquired company into your business operations and ensure a smooth transition. You will streamline financial reporting, optimize operations, retain and grow the customer base, and track marketing efforts efficiently.
Task
Choose two of the acquisition projects below. Write a combined report to support your decision-making strategies with data analysis. (Both spreadsheets and visualizations are required.)
Acquisition Project I: Financial Integration:
A. Merge the financial systems and accounting practices of both companies.
B. Consolidate financial statements and reporting.
C. Assess and optimize cash flow and working capital management.
Acquisition Project II: Operational Streamlining:
A. Evaluate and harmonize manufacturing processes, including inventory management.
B. Optimize supply chain and logistics for cost savings.
C. Standardize production quality and reduce inefficiencies.
Acquisition Project III: Customer Base Consolidation:
A. Analyze the customer databases of both companies.
B. Develop a strategy to combine, cross-sell, and retain customers.
C. Implement a unified customer relationship management (CRM) system.
Acquisition Project IV: Marketing and Brand Strategy:
A. Reevaluate branding strategies and messaging.
B. Integrate marketing efforts to promote the expanded product portfolio.
C. Plan and execute marketing campaigns to reach a broader audience.
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