Analyze the current market situation-competitive strategy

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Reference no: EM131798039

Discussion

Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition.

Explain the methods the company uses, the target market, and strategies that you think are effective in advertising this product.

Please post a visual of the ad or a link to an Internet site where we can see the ad.

Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to find resources.

Assignment

The requirements for the Module 6 CT assignment are:

· Describe and evaluate a company's pricing and retail strategy

· Analyze the current market situation and competitive strategy

· Apply textbook concepts regarding pricing and retail strategy

· Paper is to be 2-3 pages with three credible sources and APA formatting

Some terms related to price concepts are: orientation, demand, price elasticity, substitution effect, income effect, EDLP, cost-based pricing, value-based pricing, high/low pricing, price-quality relationships, market penetration pricing, and skimming.

These terms, which were provided to you within the Announcement, allow you to fully describe and evaluate a company's pricing and retail strategy.

You would have liked to see many more of the key terms utilized in your paper. You have applied SOME of the key concepts regarding price from the text as suggested. You have provided an evaluation on pricing strategy.

You have NOT evaluated your company's retail strategy, such as locations, internet sales, coupons, premiums, contests, loyalty programs, rebates, and POP displays. You have analyzed the current market and the competitive strategy.

You have provided three outside sources. Your paper is 2-3 pages as required. You do have headings as required.

Reference no: EM131798039

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