Analyze the current coffee-restaurant market

Assignment Help Marketing Management

Reference no: EM133588444 , Length: 2 pages

Assignment:

As Director of Marketing of Cal's Coffee Place, I'd like you to analyze the current Coffee/Restaurant market (consisting of Starbucks and Dunkin Donuts.) to try to find a unique positioning for your new restaurant. You should discuss the following

A Strategic Situation Summary
The current distinctive capabilities of the competitive set and what Cal's distinctive capability might be
An analysis of your 6 P's of marketing.
A segmentation strategy for your new restaurant
A target market recommendation and positioning for your new restaurant in the market (vis a vis Starbucks and Dunkin.)
Finally, what will be your Social Media and Mobile strategy for Cal's Coffee Place?

Your recommendation should come from your understanding of the position of the company, your creativity and what YOU think they should be thinking about. The essay should be no more than two pages, double-spaced.

Reference no: EM133588444

Questions Cloud

What value do you look for when purchasing a product-service : As we discuss value, and value proposition, can "value" differ from one person to the next? What value do you look for when purchasing a product or service?

Analyse consumer responses to marketing communications : Does the student have skills and knowledge to analyse consumer responses to previous marketing communications?

What pricing strategy is the company using : When you need to buy replacement filters you find that only those made by that company will fit. What pricing strategy is the company using?

Develop a social media engagement report : Develop a Social Media Engagement Report Develop a social media engagement report that sets out the client's requirements for social media engagement.

Analyze the current coffee-restaurant market : Analyze the current Coffee/Restaurant market (consisting of Starbucks and Dunkin Donuts.) to try to find a unique positioning for your new restaurant.

What ways were advertisements like this deceptive : In what ways were advertisements like this deceptive? What lies were told? In what ways were consumers harmed by these ads?

Discuss what is meant by international marketing : Discuss what is meant by international marketing, why international marketing is so important in today's times due to the growth of emerging markets.

Why would a social messaging company like snapchat : Why would a social messaging company like Snapchat describe themselves as a camera company?

Article relationship marketing in three dimensions : Please provide a summary of the main premise of the article "Relationship Marketing in Three Dimensions" by M.J. Baker, E.A. Buttery, & E.M. Richter-Buttery.

User Account

All Pages