Reference no: EM132306542
Assignment
You will research, analyze, and create the marketing plan sections described below for AT&T
3 page essay apa format
Situation Analysis: Using the sections below, analyze the competitive market, the company's targeted market segments, and how your company's capabilities stack up to the competition.
Market Summary: Describe, in detail, the target market segments by determining their segment size, segment needs, segment growth, and segment trends. Using more detail to describe these market segments will prove to be beneficial as a basis for the marketing strategies and tactical programs presented later in your marketing plan.
SWOT Analysis: Include the sections described below.
Strengths: In this section, list and describe your company's internal physical and financial capabilities that can enable it to reach its stated objectives.
Weaknesses: In this section, list the internal elements that may prevent or slow your company's ability to achieve its stated objectives.
Opportunities: In this section, list the external and potentially profitable areas in which your company may find an interest in which to target, engage, and perform.
Threats: In this section, list the external and potentially unfavorable trials that can negatively affect your company's business model and competitiveness.
Competition: List your company's main competitors, and describe what positions they occupy in the market in which your company wishes to compete. Also, this section is where you should provide a summary of the competitors' strategies.
Product Offerings: Review the company's products or product lines, and identify their main features.
Distribution: Describe and provide an overview of each of your company's product distribution channels.
Your assignment will be a minimum of three pages in length. Ensure that you introduce At&t, and identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan.
All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations. work will be checked for originality.
Reflect on the article with your own personal opinion
: Identify the legal topic associated with the article, and reflect on the article with your own personal opinion
|
How relations among various variables might be obtained
: Provide a 3-4 sentence response to the below discussion question answer in apa format with in-text citations and references. An evidence is said to be.
|
What succession planning process will you use
: Will you select, train, or both for these KSAs? How will you ensure your selected successor does not leave the firm?
|
Establishing personal performance objectives for employees
: Currently, there are many organizations that use the S.M.A.R.T. objectives method when establishing personal performance objectives for their employees.
|
Analyze the competitive market
: Analyze the competitive market, the company's targeted market segments, and how your company's capabilities stack up to the competition.
|
Is it possible for a company to have a sustainable
: Is it possible for a company to have a sustainable competitive advantage when its industry becomes hyper- competitive?
|
Constitutional law-torts-crimes and products liability
: Conduct internet research to locate a news article related to the topic you chose (Constitutional Law, Torts, Crimes, and Products Liability).
|
What is a learning organization
: What is a learning organization? Is this approach to 5. strategic management better than the more traditional top-down approach
|
Define what is the role of state-based action coalitions
: In a formal paper of 1,000-1,250 words you will discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing.
|