Reference no: EM133562261
Problem I. Conduct research on the following international market entry strategies:
i. Exporting
ii. Licensing
iii. Franchising
iv. Joint Venture
v. Strategic Alliance
vi. Acquisition
vii. Greenfield Investment
Problem II. Select three international market entry strategies and analyze their pros and cons in detail. Consider factors such as costs, risks, market conditions, and cultural differences.
Problem III. Choose a real-life business scenario where a company successfully used one of the two selected market entry strategies to expand globally. Analyze the company's decision-making process and explain why the chosen market entry strategy was the most appropriate for their business.
Problem IV. Based on your research and analysis, make recommendations to a hypothetical company on the most suitable international market entry strategy for their business. Justify your recommendation based on factors such as the company's size, industry, financial resources, and target market.
Problem V. Select an emerging company that is currently struggling to enter a foreign market, explain the entry barriers and provide examples.
Problem VI. Write a conclusion summarizing your findings and insights on the topic.