Analyze the colors and other design principles they employ

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Reference no: EM133765522

Problem: Marketing- Analyzing Nespresso's Digital Branding Strategy

Visit the website for your Buying Behavior class project brand

1) Analyze the colors and other design principles they employ.
2) What are the design principles communicating about the brand?
3) What ‘works' and what doesn't? Explain your rationale, detailing why it works/doesn't work?
4) Then compare and contrast to the website of a competitor for your Buying Behavior class project brand and discuss your findings.

Reference no: EM133765522

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