Reference no: EM132290636
Using the Case analysis below. analyze the case “Why Uber Can't Make Money” about 2400 words in length
Last month, Uber reported a third-quarter loss of nearly $1.5 billion, bringing its 2017 year-to-date red ink to $3.2 billion. Losses of this magnitude are clearly not sustainable, and call for an explanation of why Uber has been unable to rein in ballooning costs and what it will need to do to survive, let alone prosper.
CASE ANALYSIS OUTLINE
Situational Analysis
External Environmental Analysis (Outside of the organization)
Economic, Social, Political, Technological, Natural
Internal Environmental Analysis (Specific to the organization)
Market Analysis- Description of the market, Primary customers
Evaluation of Marketing Strategies
Product, Price, Distribution, Promotion
Evaluation of the other Functional Areas-
Finance, Production, Human Resources, Technology
Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
State the Main Problems facing the business/organization
Development of Strategic Alternatives
Evaluation of Strategic Alternatives
Recommendation of the better Alternative
Implementation Techniques for Recommended Alternative (How, when, where, why).
Control Procedures to keep Recommended Alternative on course.