Analyze the campaign and create a better one

Reference no: EM133617183

CleanTech Innovations, Inc."

Goal: You have chosen a specific company and marketing campaign for Final Project Part I. Imagine that you are now the Chief Marketing Officer. Your job is to analyze the campaign and create a better one based on your knowledge gained in this course and present it to the 'board' aka your classmates.

Submission:

Slide Content:

Create a presentation Slide deck that is 5+ slides long including each of the following.

Give an overview of your business niche and the company/campaign you chose for the Midterm Company & Campaign assignment
Analyze a specific piece of marketing from the campaign. What it do effectively. What is not effective about the marketing? What tactics and strategies are being employed?
Analyze the Target Market of your chosen company using PRIZM segments or other method (Some examples on Marketing IV: Talk to a Human, Pt 2., slide 7)
What are 2 specific things that could be improved? Explain how you would re-create the marketing piece, using learning from this class.
Create and show off your new and improved piece of marketing.
Slide Notes

Cite any sources
Number each slide for viewer reference
Each Slide must be titled, that title needs to be the Thesis of the slide, i.e. if someone only read the title, they are walking away with the main point.
Utilize animations (such as bullet points appearing 1 by 1 as you ready them) for higher quality.

Reference no: EM133617183

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