Analyze size-profitability-operating methods and strategy

Assignment Help Marketing Management
Reference no: EM133378183

Lodgit - A home away from home for international students.

Lodgit is an app/website that provides housing accommodation for international students in Canada. The app provides accessible accommodation for international students by bringing all the stakeholders together. Lodgit links Universities, landlords, real estate agents and vendors to help international students settle in Canada.

Lodgit mission statement is "To enhance international student's experience by providing the best of quality homes, delivered with thoughtfulness and care." The main focus of this mission statement is the advantages that international students get by choosing Lodgit as their preferred platform. In fact, the mission statement reads like a promise to give them nothing less than exceptional services. Lodgit focuses on being the best in the accommodation sector to help international students settle in Canada. The company hopes to achieve this ambition through exceptional services. Lodgit acknowledges the uncertainty of finding a place before arriving in Canada. However, to achieve its position, Lodgit is taking its branding to another level as a premium manager of international students' expectation of housing with a better value proposition than what exists in the market through the navigation of stumbling blocks presented by existing platforms.

1. List your competitors in your industry segment and describe their characteristics.

2. Analyze their size, profitability, operating methods, and strategy.

3. What are their relative strengths and weaknesses compared both with each other and with your business?

4. Based on this competitor analysis, what do you believe are the critical factors for success in your business sector?

5. What is unique about your business proposition that makes your product/service stand out from the competition?

Reference no: EM133378183

Questions Cloud

Examine various advertisements for sports-related products : Examine various advertisements for sports-related products such as sporting goods, athletics apparel, sports drinks,
Are the brands marketing communication materials integrated : Are the brand's marketing communication materials integrated? How or how not?
Authentic brand are known as counterfeit goods : Fake products that are designed to resemble an authentic brand are known as counterfeit goods.
How should they respond to these competitive threats : How should they respond to these competitive threats? Are they currently responding in ways that match the chapter's content? Explain.
Analyze size-profitability-operating methods and strategy : List your competitors in your industry segment and describe their characteristics. Analyze their size, profitability, operating methods, and strategy.
Discuss some of extraneous factors : Discuss some of the extraneous factors which can be factored into determining whether it is an advantage to enter a market early or late.
Summary on book peoples pattern by montgomery : Give a long summary on the book "peoples pattern" by Montgomery, Stephen and include abstract, introduction, summarize each chapter, conclusion.
Implementing effective marketing strategy : Why do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?
Forces of monster energy drink company : Explain in brief the Porter's 5 Forces of Monster Energy Drink Company

Reviews

Write a Review

Marketing Management Questions & Answers

  Scholarly activity-marketing plan

Throughout this course, you have learned about the elements of a marketing plan.

  How could such risks be mitigated

What are the risks posed by the advent of social media to a service company? How could such risks be mitigated?

  Discuss the primary function of marketing

Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms.

  Purpose the statement of activity for the society

Purpose the Statement of Activity for the Society

  Describe the types of b2b transactions

Business-to-Business e-commerce (e-B2B) is the electronic transactions conducted between businesses. Compare and contrast the various e-B2B models.

  Identify a company that uses different social media

Identify a company that uses different social media based on the social media application framework.

  Describe the firms strategies concerning design and price

Thinking about the competition between Sony and Microsoft in the market for game consoles as a game, describe the firms' strategies concerning design.

  What is brand extension

Using your knowledge of the topic of Brand Extension and its impact on brand equity and by consulting academic and business papers.

  What operational steps taken to achieve stated objectives

Develop the project objectives. Explain what operational steps will be taken to achieve your stated objectives. Identify the responsible person(s)

  What the ama statement of ethics contains

Does the AMA Statement of Ethics address this issue? Go to www. marketingpower.com and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethics contains that relates to knockoff products.

  Why did the campaign need to involve research

A short case study about a successful campaign where you have to answer a few questions

  Define what is prospecting

Define what is prospecting? Discuss why prospecting is an important and challenging task for salespeople.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd