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Create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1. Define and explain each of the following tools/concepts below.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: -product, price, and service.
2. Use two or more of the concepts from part 1 in your product assessment.
3. Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing.
Recall an important decision (for example, selecting a specific discipline as a career) that you took and describe the same in terms of the steps you followed and the factors that affected it.
Choose a successful brand and explain what it leveraged (through co-branding, licensing, celebrity endorsement, etc.). Why was it successful?
Assess the marketing philosophy of commercial bank of Ethiopia. Which of the philosophies discussed, do you think, is adopted by the bank.
Give three real-world examples of sites that have successfully supported ebusiness goals and strategies. Post at least three sites (their url) and explain why you have listed them.
What do you think the key motivation is behind the choice of a breakfast restaurant? How does a promotion like free coffee affect this motivation?
Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected.
PepsiCo’s Diversification Strategy in 2014 Case 21 BSG. What is PepsiCo’s corporate Strategy? Briefly identify the business strategies that PepsiCo is using in each of its Consumer business Segments in 2014. What is your assessment of the long-term a..
Strengths, weaknesses, opportunities, and threats: From a marketing perspective, which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier? ..
How do joint ventures compare to other modes of entry in global markets? (franchising, licensing - or even just export/import).
Discuss the role of social media in relationship marketing. Use theory and examples to demonstrate you understanding. What is social media? The importance of social media? How to maintain the loyalty of customer to the company
When a product is priced using premium pricing (eg market skimming), does that mean it has high qua and good customer values?
Describe what you have been learning and how you would use it as an entrepreneur.
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