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For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
Question 1) Define and explain each of the following tools/concepts below.
Question 2) Use two or more of the concepts from part 1 in your product assessment.
Question 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
The first opportunity is to manufacture and retail own-branded barbecues and products. Manufacture would take place at a leased plant in India as BBQfun has no manufacturing capability. Also, manufacture in Australia would be too expensive.
Explain the difference between the Central and Peripheral Route approach of the Elaboration Likelihood Model (ELM) using examples
Marketing should address issues such as who are our customers, what are our demographics for marketing, how do we promote brand name recognition.
When analyzing a billion dollar company (Mastercard) how to you begin to break down there pricing models
1. what is a swott analysis? what is its purpose in strategic planning? do you have to conduct a swott analysis to have
Select an innovative product and company. Consider these questions: How does this product fill a market need? What is innovative about it?
Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product and evaluate other techniques used in below-the-line promotion.
q1 what were the success factors of this project? are these factors replicable in other projects?1 maintaining a focus
internally it may be necessary to communicate persuasively to a boss peer or subordinate. in a 250-300 word response
The effects of globalization can be seen on the commodities markets and also the equity and bond markets. The complexity of global financial interactions.
Identify two or three television commercials that you consider humorous. Is the use of humor appropriate for the brands advertised in these commercials.
Businesses commonly,How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?
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