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Analyze sam business using funnel framework

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Reference no: EM132283438

Sam owns East Coast Builders and is considering bidding for keywords on Google Search.

Sam has a landing page on his website that offers a free trial for two weeks. Arrivals convert at 3% into email sign-ups (valid leads)

15% of the leads convert after a free trial

Sam charges $300 a month.

The average customer stays for 8 months.

Sam’s costs are $75/month.

Assume the free trial costs $30!

Analyze Sam’s business using a funnel framework.

Sam is considering marketing analyst who sets up MailChimp. Suppose he gets 10% additional of the sign-ups. How does this impact what he can bid per click?

Reference no: EM132283438

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