Analyze potential hr-related areas of interest

Assignment Help Marketing Management
Reference no: EM131188966

Throughout this course, you will participate in a project in which you will integrate course topics and apply global business strategies in a realistic international situation. Each week, you will apply your knowledge of international business management concepts, as you build a strategic plan for the acquisition of a manufacturing company in a foreign country by a private U.S. corporation.

Complete the following:

Read the scenario (below, or in the final project document linked on the right).

Pick a country and post your selection to the Discussion Area. The final project document (available at the link on the right) lists some ideas for you. Check the previous postings to ensure yours is a country that has not already been selected. If someone has selected your country, please select another one.

Scenario

Mogan Industrial Company of the United States, Inc. (MICUS) enjoys an excellent reputation as the third largest provider of specialty engineered industrial parts in the U.S. MICUS is the parent company of 26 wholly owned subsidiaries located throughout the U.S. and Canada. The CEO of MICUS, in conjunction with the MICUS board of directors, has decided to increase the corporation's footprint and expand its international operations. The MICUS Board of Directors has decided to explore the possibility of purchasing a corporation and has set up a steering committee to identify global opportunities.

You have been selected to work on the MICUS research team in support of the steering committee for acquisition. You are part of a high performance work team that will focus its research in five separate areas:

Perform a cultural audit of the country.

Conduct a risk assessment of the political-legal environment.

Analyze potential risks and propose risk management strategies.

Research information related to marketing and promotion.

Analyze potential HR-related areas of interest.

The MICUS CEO, Michelle Stonge, has briefed the team and expressed the need for comprehensive research to ensure that the acquisition of a particular company will be right for both organizations. Michelle tells you and the team that acquisitions like this are often unsuccessful because of incompatible cultures, clashes in management styles, poor integration strategies, and inadequate communications. So she has requested that you particularly focus on these areas of inquiry.

The MICUS CEO also informs you and the team that although she understands that this project will take some time, it is imperative that preliminary recommendations be presented within the next six weeks. To meet the guidance of your CEO, you will lead the project team in a presentation of the team's findings within this designated period.

Reference no: EM131188966

Questions Cloud

Problem regarding the relational operations : What are the relational operations that can be performed on the database?
Why is the investment appraisal process so important : Why is the investment appraisal process so important? The concept of relevance applicable to the determination of the project's cash flows stating all assumptions made. What are the criticisms of the methods used in the investment appraisal process
What are the implications for global management : Prepare a short review of the speaker's basic premise as discussed in the video. In approximately 2-3 pages, respond to the following: Provide a summary of the video content (who, what, where, when, and why) Discuss the key concepts covered. What a..
Assignment regarding the information assurance capstone : 1. In the connection of data preparing, PC security and trusted frameworks, clarify what is implied by the accompanying terms and why we need to utilize them:
Analyze potential hr-related areas of interest : Conduct a risk assessment of the political-legal environment. Analyze potential risks and propose risk management strategies. Research information related to marketing and promotion.
Detailed explaination of pigeonhole diagram : Question: Detailed explaination of pigeonhole diagram
Explain the historical pattern of growth of human population : Describe the historical pattern of growth of the worldwide human population since our origin. Include in this historic overview the changes that have happened technologically.
Provide a description of this index and its ranking : The Corruption Perceptions Index (CPI) is a comparative assessment of integrity performance in a variety of countries. Provide a description of this index and its ranking, in your own words.What is the value of this index?
Why is the scientific method important : Why is the scientific method important? - Make sure to discuss each of the steps in the scientific inquiry process.

Reviews

Write a Review

Marketing Management Questions & Answers

  The three major challenges faced by business today are

the three major challenges faced by business today are globalization advances in technology and deregulation. which of

  Write a 750- to 1000-word paper that describes the

write down a 750- to 1000-word paper which describes the importance of blue ocean strategy and identifies product or

  Increase product revenue over time

From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to in..

  Demographic characteristics of your proposed target market

You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together, demographic characteristics of your proposed target marke..

  Explain what type of role and responsibilities

Explain What type of role and responsibilities should a Marketing firm have

  Select an organization with which you are familiar and

write a 1400- to 1750-word paper in which you describe the elements of the marketing mix product place price and

  Case study questions and answersindividually or in pairs

case study questions and answers.individually or in pairs you will be allocated a business by your trainer you may

  Draw a mockup of a report that would enable anne to do so

Draw a mockup of a report that would enable her to do so. Explain how you would filter, group, and sort rows in the report.

  Why is the market system unable to adequately

Why is the market system unable to adequately determine the allocation of resources across the metropolitan region? What is the rationale for public intervention in urban planning and metropolitan development

  How proactive and reactive public relation strategies differ

How do proactive and reactive public relations strategies differ? Describe the steps necessary to implement each strategy

  What are benefits that would have compelled raynonplus

What are some of the benefits that would have compelled Raynonplus to choose a distributorship agreement over an international sales agent agreement?

  How the product is positioned differently in the us

Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd