Reference no: EM13831475

Assessment Task:

INDIVIDUAL STUDY OF THE NATURE OF CREATIVITY AND INNOVATION

• Individual Essay - Analysis of personal and organizational styles and assessment of strategies for creative thinking and innovation.

• Length 2000-2500 words

1) Assessment Details

Each student is to submit a written assignment, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research.

To help you focus this, you may choose to identify examples of people and/or organisations whose success was/is based on innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation - Leadership, Focus, Creativity, Invention, and Entrepreneurship.

The assignment report should be a document of 2000-2500 words plus an Executive Summary and Attachments as needed. Please also include a personal reflection on what you learnt by doing this assignment, and how you might apply the insights gained.

2) Task Assessor

• Lecturer, with moderation by Course Coordinator where required.

3) Feedback and return of work.

• Students will receive both individual and collective feedback.

• Individual assignments will be returned to students.

• Note: Where Moderation of assessment task is being done, grades are not final until moderation is completed by the Course Coordinator.