User Account

All Pages

Analyze paid search campaign results in supplied spreadsheet

Assignment Help Marketing Management
Reference no: EM133660676

Homework: Costa's Website Analytics Report- Foundations of Digital Marketing

Competency

Classify data analytics and reporting methods for tracking digital marketing engagement.

Scenario

Your small marketing consulting firm was recently hired by Costa's Customs. Costa's Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa's Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa's Customs' current marketing strategy ignores all forms of digital marketing. They've come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa's Customs' background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa's Customs' Company Profile

Instructions

With the growing number of digital marketing campaigns in various states of development and implementation, you realize that you need to get a handle on how to analyze and report on the performance of each. After discussing this with your administrator, she has given you a spreadsheet from a paid search campaign on the Adwords platform and has asked you for a report analyzing this historical data. Your administrator has given data from the case company's previous campaigns in the form of two Excel spreadsheets. One is a Google Adwords campaign.

Paid Search Campaign Adwords Example and the other is a Bing Ads campaign.

Paid Search Campaign BingAds Example

You have been asked to create a report which includes the following:

1. Introduce the importance of website analytics through an executive summary focused on how best to use Google Analytics to track metrics that align with Costa's business goals.

2. Analyze paid search campaign results in the supplied spreadsheet and summarize insights, optimization recommendations, and trend identification.

3. Conclude your report.

4. Why it is important to track digital marketing campaigns and ensuing website traffic for Costa's using Google Analytics?

5. What are some key metrics to track? How do you turn that data into actionable decisions?

Reference no: EM133660676

Questions Cloud

How are carbohydrates and fats related to each other : How are carbohydrates and fats related to each other chemically and What is the difference between a saturated and an unsaturated fat
Sam gets agitated and begins to look through shopping bag : Sam gets agitated and begins to look through the shopping bag while Benny continues to loudly ask for the tomato sauce.
Great and inspiring leaders and organizations : Simon Sinek states that "all the great and inspiring leaders and organizations in the world think, act, and communicate exactly the same way.
Design and interface prototype for a simple 3d unity game : COIT20271 Mobile Game Development, Central Queensland University - Challenges that prevent the players from achieving their goals
Analyze paid search campaign results in supplied spreadsheet : Analyze paid search campaign results in the supplied spreadsheet and summarize insights, optimization recommendations, and trend identification.
Describe the business climate costas operates in : Discuss company's online competitors. Explain the strengths and weaknesses of the company's position. Describe the business climate Costa's operates in.
Romantic sentimentalism usually takes : In ethics education, romantic sentimentalism usually takes the form of the or value-neutral approach,
Identify role projects play in meeting goals of organization : Identify the role projects play in meeting the goals of an organization. You will need to be creative and develop following items as if you were running project
Modelling methodologies in software architecture : Conduct research on state of art practices and assess - recent academic paper on a topic related to Software Engineering or related Software Engineering field

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd