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Analyze one key competitive force within this industry

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Reference no: EM132861906

Haiqal Hariri is a high-spirited young man who lives in Damansara.

He owns and runs a restaurant selling authentic Malaysian food on the high street market. The business is successfully selling at the bottom end of the market. Recently, Haiqal has moved upmarket. In addition to the High Street shop, he has opened a western food cafe in the Taman Tun Dr. Ismail area. Now he is thinking about opening a dessert/ café in Damansara Height. He has asked you to consider the future potential of opening the dessert café.

Question: Using Porter's five forces model, analyze one key competitive force within this industry that might impact the profitability of this new business?

o Explain/justify why you have selected this force

o Is the force high/low? What does this mean? What are the implications?

Reference no: EM132861906

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