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Analyze markets to identify entrepreneurial opportunities

Assignment Help Marketing Management
Reference no: EM13392637

Imagine that you are an entrepreneur wanting to start your own hotel/inn/bed and breakfast. Choose a tourist area where you would like to build your concept.

Write a 4-5 page paper on the following:

1.Determine the type of concept you want to build based on an environmental analysis of a tourist area. Explain your decision.
2.Develop 3 types of strategies you would implement in order for your concept to succeed. Explicitly explain why you believe these are the best 3 strategies.
3.Determine the competitive advantage your concept has over others in the area.
4.Suggest a plan to use technology and the Internet to start and maintain your concept.
5.Use 4 quality resources for this assignment.

Your assignment must:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

1.Construct control systems to support effective strategic management and develop alternatives to improve performance.

2.Analyze markets to identify entrepreneurial opportunities and formulate the concept for new ventures or adaptations of current strategy.

3.Use technology and information resources to research issues in strategic planning in hospitality and tourism.

4.Write clearly and concisely about strategic planning in hospitality and tourism using proper writing mechanics.

Reference no: EM13392637

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