Reference no: EM132906384

Assignment 1.

Learning Outcomes:

1. Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.

2. Explain issues pertaining to marketing environment both internally and externally.

3. Demonstrate an understanding of the global competitive environment and the changing marketing practices.

4. Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers.

5. Ability to carry out objective and scientific analysis of consumers' needs and wants.

Assignment 2.

CRITICAL WRITING

From the real national market, select any companyof your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

1. What variables need to beconsideredwhile developing a list of potential countries?

2. Describe the four steps a firm should take when it is considering going global.

3. Discuss at least three challenges that a company may face in the early period of expansion.

4. Describe the three main categories of market entry strategies.