Analyze marketing and operations functions

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Reference no: EM133211083

Mktg/Product Mgmt Assignment - Management Paper

Case - Boise Automation Canada Ltd.: The Lost Order at Northern Paper. Taylor, Michael. Case No. 9B12A008. Published 3/9/2012, Richard Ivey School of Business, 2011. (13 pages).

Summary - This case has all the key factors in any marketing discussion, low cost production, and product expansion.

Outcomes - Student should be able to abstract this case in detail discussing cost factors and the reasons for building by acquisition.

Course Objectives -

Synthesize the integration of marketing theories and process development to achieve competitive advantage.

Analyze marketing and operations functions to establish a value-creation system.

Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.

Compare marketing models to identify appropriate marketing strategy.

Evaluate the impact of customer diversity in marketing and distribution of products and services.

Evaluate the theories and strategies for continual improvement in the production of goods and services.

Reference no: EM133211083

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