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Assignment Problem:
Case: Web Analytics at Quality Alloys, Inc. Weitz, Rob; Rosenthal, David. Case No. 110203. Published 7/7/2011, Columbia CaseWorks, (15 pages).
Notes: DRM-Protected
Summary: this case is an industrial case in which web analytics are used to develop the alloy product lines of a small US company
Outcomes: Student should be able to identify how analytics and predictive analytics are used to forecast market trends. Students should be able to show Analytic products and how they could be used in forecasting market penetration, sales and growth.
Course Objectives:
- Analyze marketing and operations functions to establish a value-creation system.
- Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers
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