Analyze major management liabilities mogliani editions face

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Reference no: EM1378638

Q. Questions

1. Perform an export diagnosis for Mogliani Editions (SWOT analysis). Please consider which financials are an issue for this business.

2. Analyze major management liabilities Mogliani Editions face. Propose solutions.

3. Select priority country in which you will develop Mogliani Edition's activities. Clearly identify selection criteria. Do not omit to cite your sources.

4. Define main points in a product, distribution, promotion, also price strategy for this country. Insist on distribution aspect also discuss about different presence modes Mogliani Editions has in foreign markets. Evaluate according to which criteria business should choose a presence mode in chosen market.

Reference no: EM1378638

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