Reference no: EM131182098
Harley-Davidson: External and Internal Analysis
Instructions for this assignment: Perform all of the elements listed below.
This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline.
Part I - Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
• Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
• Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition.
• Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
• Summarize the strategic issues firms in this industry face and identify their biggest threats.
This section should be titled "The Analysis of H-D's External Environment."
Part II - Internal Environment Analysis
Financial
Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.
If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:
• Financial
• Customer
• Internal Business Process
• Learning and Growth
Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance.
This section should be titled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative.
Competitors
Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.
Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.
Be sure you have a clear ranking of the industries' competitors.
This section should be titled "Competitor Analysis." Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.
Expected to grow at an annual rate
: Tom's Company are expected to grow at an annual rate of 14% over the next 5 years and then slow to a constant rate of 10% per year. Tom's currently pays a dividend of $0.36 per share. What is the value of Tom's stock to an investor who requires a 16%..
|
Investment based on the required rate of return
: 1. Calculate the value of each investment based on the required rate of return. 2. Which investment would you recommend and why? Research on the current trends and future prospects on each of the industries and include a summary.
|
Describe whether demand is price elastic or price inelastic
: Describe whether demand is price elastic or price inelastic, and describe what happens to the company's revenues after it offers the discount.
|
The increase in net working capital
: Ward Corp. is expected to have an EBIT of $2,100,000 next year. Depreciation, the increase in net working capital, and capital spending are expected to be $169,000, $93,000, and $119,000, respectively. What is the price per share of the company's sto..
|
Analyze major driving forces for change in the environment
: Analyze major driving forces for change in the external environment of the motorcycle industry. Analyze dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition.
|
Is development have any adverse effect on philippine economy
: By applying the tenets or principles of the Sociological Imagination by C. Wright Mills, will this development have any bearing or adverse effect on the Philippine economy? Why or why not?
|
Recent example of a company in a similar situation
: Can you think of a recent example of a company in a similar situation? Did they create a new brand or use a Brand Extension? Why?
|
Understanding relationship between risk and cost of capital
: The topics of the chapters this week are learning to measure risk and understanding the relationship between risk and the cost of capital. The cost of capital for a project is the rate of return that shareholders could expect to earn if they invested..
|
Will the buyer succeed in recovering the excess
: The buyer didn't commence action to recover the excess payment until some nine months after delivery. Will the buyer succeed in recovering the excess?
|