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For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
Question 1) Define and explain each of the following tools/concepts below.
The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: -product, price, and service.
Question 2) Use two or more of the concepts from part 1 in your product assessment.
Question 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references.
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Evidence that the organisation has a gain a competitive advantage from their marketing processes.
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