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Analyze key elements of the supply chain of a product

Assignment Help Marketing Management
Reference no: EM133200160 , Length: Wrod Count: 1500 words.

Assignment: Industrial Marketing Strategy

Learning Outcomes:

1. Ability to analyze B2B customers' needs and relationship marketing
2. Analyze B2B Digital marketing activities.
3. Understand B2B marketing strategy development and implementation.
4. Ability to think out of the box as a B2B marketer and look for innovative solutions to boost company performance

This assessment is a written submission exam and will be released of the course.

1. What is Circular Economy? What is the role of the B2B company and the relationship with the B2C Company. Use an example to explain how a B2C company can implement Circular Economy collaborating with a B2B Company.

2. Analyze key elements of the supply chain of a product from a real multinational company (Nescafé - Nestlé)

a. How do they manage to cover their global demand?
b. Which areas are outsourced?
c. What were the main changes they are implementing to be more sustainable?

3. Explain the main advantages of the following Marketing programs of B2B Companies. Identify companies that are following those practices.

Include images or links of the examples you mention.

a. Consultants-Prescriptors
b. Research or award winning technology - content marketing
c. Free webinars / conference / events
d. Freemium
e. Referral Program.

Reference no: EM133200160

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