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Analyze international marketing opportunity and competition

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Reference no: EM131170836

In this case assignment, you will analyze an international marketing research case and provide recommendations. You will evaluate potential demand, competition, consumer receptiveness, location, and brand new for a new product in India. Use Case 23-4, Hokey Pokey Is Born in India, on pages 633-634 in your Marketing Research textbook.

For the purposes of this assignment, you will want to incorporate the answers to the five questions at the end of the case into a cohesive essay that is 2-4 pages long.

Scoring criteria:

• Analyze international marketing opportunity and competition.

• Analyze case facts related to the scope of product offering.

• Apply marketing mix measures in research to the global marketplace.

• Analyze branding and determine suitability of brand name.

Reference no: EM131170836

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