Reference no: EM131187261
Assignment : Your Marketing Plan
To conclude your marketing plan, you will describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a seven (7) page paper in which you:
Develop the company's branding, pricing, and distribution strategy.
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company's intention is to be a leader or follower within the industry.
Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Develop strategies to assess performance and achieve marketing goals.
Develop pricing strategies and distribution channels for products.
Analyze integrated marketing communications and its relationship to advertising strategy.
Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics.
|
Member house of representatives
: The legislature of Puerto Rico consists of a 27-member Senate and a 51-member House of Representatives. How many ways are there to choose a group of five members from the Puerto Rican legislature?
|
|
Presidential actions-walk through the fire
: Presidential actions: Washington and Adams were the first to "walk through the fire" as the first President and Vice-President under the new US Constitution. Reflecting on your reading from this week, what were the major crises faced by the Washingto..
|
|
Research and identify a publicly-traded company
: Research and identify a publicly-traded company that is a leader in its industry. Using the six stage research process, explain how you decided on that company
|
|
Why is supply or material acquisition important
: Why is supply or material acquisition important? Also, is the position of supply management within a corporation's organizational hierarchy important? Finally, how does availability of materials and services, absolute dollar value of purchases, perce..
|
|
Analyze integrated marketing communications
: Develop the differentiation strategy in relation to the closest competitor. Establish whether the company's intention is to be a leader or follower within the industry.
|
|
How many scale items will you use in the survey
: How many scale items will you put in the survey? Justify your answer. Will you use multiple-choice questions? Why or why not? How many scale items will you use in the survey
|
|
What are the possible consequences of that limitation
: The DBMS does not guarantee that the semantic meaning of the transaction truly represents the real-world event. What are the possible consequences of that limitation? Give an example
|
|
What size repayment check
: A loan of $9,714 was repaid at the end of 6 months. What size repayment check (principal and interest) was written, if an 11.6% annual rate of interest was charged?
|
|
Your textbook discusses strategic planning in healthcare
: Your textbook discusses strategic planning in healthcare. Once a strategic plan is created and published, how should healthcare leaders monitor and control implementation of the plan?
|