Analyze indigo e-commerce portal

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Research and analyze "Indigo's E-Commerce Portal", and discuss thefollowing:

1) Outline the reasons why Indigo might want to use more than one marketing channel.

2) Explain why Indigo might mail printed catalogs to customers or potential customers.

3) How Indigo might use its return policy to gain a competitive advantage.

4) Explain how online distribution might benefit the publisher of an academic journal.

5) Summarize the arguments for and against buying a novel as an electronic book instead of a printed paperback book.

Reference no: EM132839491

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