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Question - Dreamline Express, Tahmeed coach and Coast Bus are members of Deluxe Transport Team, an alliance that is committed to providing passengers with a seamless travel experience at every step of their journey. The three bus companies are competing to be the best provider of road transport experience for customers in East and Central Africa. Market data base maintained by Deluxe Transport Team reveals the following customers' purchasing behavior regarding the three bus companies.
Current Preference
Previous Prevalence
Number of Customers
Dreamline Express
Tahmeed coach
240
Coast Bus
300
Tahmeed Coach
150
125
600
60
Coach Bus
75
390
450
Required -
a) Make use of the information provided to advise management of Deluxe Transport Team on the behavior of market share of member bus companies after the first three purchases.
b) Analyze the implications of the long-run customers purchasing behavior to operations of the three bus companies?
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