Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Discussion Post: Marketing
How organizations are perceived by the public is linked directly to engagement and profitability. As one aspect of marketing communications, public relations can be an important positive or negative for an organization. As an example, the NFL (National Football League) has been in a PR crisis for the last couple of seasons. They've had two major issues constantly in the news: the CTE epidemic (Chronic traumatic encephalopathy) and the controversy over NFL player related conduct issues, like sexual abuse and domestic violence. Relevant articles on these two issues are included below for your reference; many more are available.
1. Hernández, V. (2023). Boston University provides update on CTE study, discovers brain disease in 92 percent of ex-NFL players analyzed.
2. Schuman, N. (2022). Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns.
A. Analyze the impact that these issues have had on the popularity of the NFL. In your opinion, which has been worse for popular sentiment related to the NFL?
B. What should the NFL do to address the public relations problems they're having?
Why do you think Ben & Jerry's has a social mission?- Does the firm's social mission conflict with its economic mission?
Discuss how companies can use: (a) product differentiator, and (b) capacity control to manage rivalry and increase an industry's profitability.
Expand on the quality characteristics listed in the article. How will the customer define quality? As a manager, how would you measure this quality? How will you maintain the accuracy of the measurements?
View at least three different YouTube videos about Nike's sustainability efforts. (Provides links) Based on the information in the videos you watched
Create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
Why do you think certain content would perform better than other content? Outline your KPIs and other metrics and explain why they were selected
Explain Privacy and Marketing and the Internet and Privacy is a bigger issue in the online world than the off-line world
what role does intuition play in a decision making process and what role does a decision support system play in making decisions?
Analyzing and Targeting the Global Market Opportunity - Global Market Segment, Global Targeting and Global Product Positioning
Describe the message the Web site of SHEIN conveys about its brand. Is it consistent with the brand's message in traditional media's advertisements? How?
Marketing Plan for Frito Lay Canada
BUSINESS 123 University of Oxford Analyse the key factors that may potentially influence the company's decision on the appropriate marketing communications mix
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd