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Analyze impact of these trends on your chosen firm

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Question

Imagine yourself as the CEO of a large firm in an industry in which you are interested. (Must choose firm/industry different than other students.) Identify and discuss specific major trends in the general environment for this firm. (At least 1 trend each for the five categories included in external envronment. See Chapter 3.) Analyze the impact of these trends on your chosen firm. Identify 3 sources of information the firm you chose should use to monitor the general environment.

Reference no: EM133515814

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