Analyze how the characteristics of the target audience

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Reference no: EM133776599

Assignment

Pick three products to analyze.

Pick three products to analyze and write your introduction to the paper.

Picture yourself as a product analyst working in a consulting firm. Your job is to evaluate where various products are on the product life cycle curve.

Pick three products with the following characteristics:

Product 1: Has been around forever with little change

Product 2: Released relatively recently, perhaps in the past 2-3 years

Product 3: Released very recently, in the past 2-3 months

You must pick products from three different industries (for example, they cannot all come from the high tech/computer sector).
As an introduction to your assignment, briefly describe each of the three products, including details about how long each product has been available in the market.

Step 2 Analyze the target audience.
Analyze how the characteristics of the target audience affect the marketing of the three products, and speculate on the products' adoption rates and processes.

For each product describe the characteristics of who the product is targeted for. Be sure to state your reasons why the target has been chosen.

How do the characteristics of the target market affect the marketing efforts?

Next, explain how the characteristics of the target market change as the product moves through the life cycle.

Explain what you believe the adoption rates would be. (This does not have to be quantifiable information.)

Step 3 Summarize your findings.
Be sure to state your points clearly and concisely, using graphics when appropriate.

Reference no: EM133776599

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